Our AAPL report covers two unique parts of Apple’s business:
Hatched data captures the number of digital content and cloud transactions since 2018. The transaction index can be used to track Apple’s reported Services Revenue KPI. The MAPE for the last quarter was -1.6%.
2. Product (eCommerce)
In addition, our report provides clients with an index for purchases from Apple’s e-commerce store. Hatched data clearly shows activity around their product launches, and we can see a shift to online sales during COVID lockdowns.
Please note this index is for a 14-week quarter rather than the typical 13-week quarter.