Apple Inc (AAPL)

01

At a Glance

a

Category

eCommerce, New Launches

b

Geography

Global

c

Data Availability

Number of digital content and cloud transactions – 49 months (From Sep-2018)
Number of e-commerce purchases – 33 months (From Jan-2020)

d

Frequency

Data: Twice monthly
Delivery: Monthly and Mid-month

e

Data

Number of digital content and cloud transactions
Number of e-commerce purchases

f

Reported KPI(s)

Services Revenue

g

The Hatched Advantage

Our AAPL report covers two unique parts of Apple’s business:

1. Services
Hatched data captures the number of digital content and cloud transactions since 2018. The transaction index can be used to track Apple’s reported Services Revenue KPI. The MAPE for the last eight quarters is 1.7%.

2. Product (eCommerce)
In addition, our report provides clients with an index for purchases from Apple’s e-commerce store. Hatched data clearly shows activity around their product launches, and we can see a shift to online sales during COVID lockdowns.

02

Request AAPL Backtest

See the Hatched Advantage in action.

03

Browse Other Datasets

We currently offer coverage of 49 global tickers, with reports predicting over 70 reported KPIs.

Ticker

KPI

Average Error Rate

Apple Inc (AAPL)

Services Revenue

1.7%

Airbnb Inc (ABNB)

Nights and Experiences Booked

12.5%

Ahold Delhaize (AD.AS)

Bol.com’s Net Consumer Online Sales YoY % growth
EU Group Net Consumer Online Sales

N/A

Adobe Inc (ADBE)

Subscription Revenue

1.6%

Autodesk Inc (ADSK)

Total Subscription & Maintenance Revenue
Total Ending Subscriptions

2.3%

ASOS PLC (ASC.L)

Total Revenue
Total Orders

4.3%

Best Secret

Online Revenue

2.7%

Booking Holdings Inc (BKNG)

Room Nights

6.7%

BooHoo Group (BOO.L)

N/A

2.0%

Chewy Inc (CHWY)

Net Sales

2.5%

Doordash Inc (DASH)

Marketplace GOV
Total Orders

1.7%

Walt Disney Co (DIS)

Paid Subscribers

N/A

DocuSign Inc (DOCU)

Subscription Revenue

2.1%

Etsy Inc (ETSY)

Marketplace Revenue

2.9%

EasyJet PLC (EZJ.L)

N/A

N/A

Figs Inc (FIGS)

Number of Orders (calculated from Net Revenue and AOV)

1.5%

Flipdish

N/A

N/A

Fiverr International Ltd (FVRR)

Trailing 12 Month GMV
Change in Trailing 12 Month GMV
Revenue
Annual Active Buyers

1.3%

Instacart

N/A

N/A

Intuit Inc. (INTU)

QuickBooks Online Accounting Revenue
Total Online Ecosystem Revenue

3.0%

Inditex (ITX.MC)

Online Sales

N/A

Southwest Airlines Co (LUV)

Passenger Billings

12%

MercadoLibre Inc (MELI)

Number of Successful Items Sold
Total Payment Transactions

1.2%

monday.com Ltd (MNDY)

Revenue

3.8%

Cloudflare Inc (NET)

Billings
Paying Customers

2.1%

Nintendo Co Ltd (NTDOY/7974.T)

Digital Sales

8%

Paramount Global (PARA)

Paramount+ Subscribers

1.5%

PetMed Express Inc (PETS)

Total Net Sales
Internet Sales

1.1%

Roku Inc (ROKU)

Active Accounts

1.6%

Deliveroo PLC (ROO.L)

Orders
Gross Transaction Value (GTV)

0.8%

Ryanair Holdings PLC (RYA.L)

N/A

N/A

Shop Apotheke Europe (SAE.DE)

Number of Orders

1.77%

SEMrush Holdings Inc (SEMR)

Paying Customers
Revenue
ARR

0.6%

Shopify Inc (SHOP)

Subscription Revenue
MRR

3.8%

Spotify Technology SA (SPOT)

Premium Subscribers

1.1%

Block Inc (SQ)

Afterpay Underlying Sales

1.7%

Squarespace Inc (SQSP)

Subscription Revenue
Unique Subscriptions
Revenue
Bookings
Average Revenue Per Unique Subscription (ARPUS)

0.9%

Shutterstock Inc (SSTK)

Subscribers
Subscriber Revenue

2.5%

Atlassian Corp Plc (TEAM)

Subscription Revenue

2.9%

Just Eat Takeaway.com (TKWY.AS)

UK
UKI
Canada Orders

1.4%

Upwork Inc (UPWK)

Gross Services Volume (GSV)

2.7%

Wise Plc (WISE.L)

Volume
Customers

2.0%

Wix.com Ltd (WIX)

ARR
Collections
Collections Adjusted/Bookings

1.3%

Wizz Air Holdings Plc (WIZZ.L)

N/A

N/A

Xero Ltd (XRO.AU)

ANZ Subscribers
International Subscribers
Total Subscribers

1.5%

About You (YOU.DE)

Number of Orders

2.2%

Zalando SE (ZAL.DE)

Number of Orders

1.7%

Zendesk Inc (ZEN)

Paying Customers
The Logos

0.6%

Zoom Video Communications Inc (ZM)

Customers with More than 10 Employees

0.8%