Apple Inc (AAPL)
01
At a Glance
a
Category
eCommerce
b
Geography
Global
c
Data Availability
Number of digital content and cloud transactions – 52 months (From Sep-2018)
Number of e-commerce purchases – 36 months (From Jan-2020)
Number of e-commerce purchases – 36 months (From Jan-2020)
d
Frequency
Data: Twice monthly
Delivery: Monthly and Mid-month
Delivery: Monthly and Mid-month
e
Data
Number of digital content and cloud transactions
Number of e-commerce purchases
Number of e-commerce purchases
f
Reported KPI(s)
Services Revenue
g
The Hatched Advantage
Our AAPL report covers two unique parts of Apple’s business:
1. Services
Hatched data captures the number of digital content and cloud transactions since 2018. The transaction index can be used to track Apple’s reported Services Revenue KPI. The MAPE for the last eight quarters is 1.7%.
2. Product (eCommerce)
In addition, our report provides clients with an index for purchases from Apple’s e-commerce store. Hatched data clearly shows activity around their product launches, and we can see a shift to online sales during COVID lockdowns.
Please note this index is for a 14-week quarter rather than the typical 13-week quarter. Hatched were unaware of this change to fiscal schedule ahead of time and originally released an index for the 13-week quarter ending 2022-12-24 of 4.656. This quarter was recalculated using the same methodology to include the extra week upon our discovery of the date misalignment.
1. Services
Hatched data captures the number of digital content and cloud transactions since 2018. The transaction index can be used to track Apple’s reported Services Revenue KPI. The MAPE for the last eight quarters is 1.7%.
2. Product (eCommerce)
In addition, our report provides clients with an index for purchases from Apple’s e-commerce store. Hatched data clearly shows activity around their product launches, and we can see a shift to online sales during COVID lockdowns.
Please note this index is for a 14-week quarter rather than the typical 13-week quarter. Hatched were unaware of this change to fiscal schedule ahead of time and originally released an index for the 13-week quarter ending 2022-12-24 of 4.656. This quarter was recalculated using the same methodology to include the extra week upon our discovery of the date misalignment.
02
Request AAPL Backtest
See the Hatched Advantage in action.
03
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