SPOT is one of Hatched Analytics’ longest histories and is popular among our clients. It has predicted Premium Subscribers for 24 quarters with a MAPE of 1.1%.
For 2022-Q1, the reported Premium Subscribers was 182 billion (15.2% YoY). Hatched Analytics’ estimate was 181.91 billion (15.1% YoY). Spotify’s guidance earlier in the quarter was 183 billion (15.8% YoY), and our data correctly captured the impact of their withdrawal from Russia. SPOT continues to shine as one of Hatched Analytics’ top-performing reports.